Corporate brand
The Panasonic brand name was created in 1955 and was first used as a brand for audio speakers. It is a combination of the words, "Pan", and "Sonic", sound and has a meaning of bringing sound our Company creates to the world. Since 2008, it is used as the corporate brand representing the Company, products and services.
Corporate vision
Panasonic aims to be the No.1 Green Innovation Company in the Electronics Industry in 2018, the 100th anniversary of our founding. We will make the ‘environment’ central to all of our business activities and take the lead in promoting the ‘Green Revolution’ which is taking place around the world for the next generation. Specifically, we will work to realize our vision with these two ‘innovations.’
Brand Promise
Panasonic generates ideas for life... today and tomorrow. Through innovative thinking, we are committed to enriching people’s lives around the world. We believe the best idea’s come from attentive observation of everyday living, carefully listening to customers... and a constant commitment to making life easier, more comfortable, more fun. Every Panasonic product or service is created from these “ideas for life.” Ideas to put a smile on your day and brighten our children’s horizon. Ideas that embrace the planet and bring people of all ages together. As a gobal company, Panasonic has been in touch with different peoples around the world for nearly a century. This puts us in a good position to translate “ideas for life” into the values and lifestyles our customers aspire to. Today you will find our name on products and services that connect with every facet of daily life. This “whole life” perspective is what makes Panasonic such a trusted brand in so many languages, and every day we work to earn that trust. That’s our promise to you.